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Private is expanding the TV home-shopping program, entitled ''Private Shop'', into the Danish market on May 1st. Further expansion is planned into a number of other European countries and North America over the course of 1999. The full launch of Adult Home Shopping is in conjunction with a major provider of television securealert programming to a number of countries in Europe. The format is legally protected by copyright.''Private Shop'' is a one-hour TV home-shopping program which broadcasts nightly and is geared to the needs of the adult entertainment shopper''s market audience. The Company offers a wide range of its adult entertainment and pleasure enhancement products on TV home-shopping, which include videos, DVD, CD-Roms, lingerie, DVDs and novelty items, offering adult shoppers the opportunity to shop in the privacy of their own homes. Shoppers'' personal data is received and stored in a secure file format, ensuring for the adult shopper both privacy and discreet delivery. The series of programs are now being produced in several languages and are rotated to attract all segments of the mainstream adult home shopping marketplace, while maintaining general public interest and awareness. The introduction of ''Private Shop'' as the world''s first home-shopping medium for adult entertainment products is part of the Company''s strategy to dominate the adult entertainment market on the Internet and in the TV home-shopping markets.

Private is expanding the TV home-shopping program, entitled ''Private Shop'', into the Danish market on May 1st. Further expansion is planned into a number of other European countries and North America over the course of 1999. The full launch of Adult Home Shopping is in conjunction with a major provider of television securealert programming to a number of countries in Europe. The format is legally protected by copyright.''Private Shop'' is a one-hour TV home-shopping program which broadcasts nightly and is geared to the needs of the adult entertainment shopper''s market audience. The Company offers a wide range of its adult entertainment and pleasure enhancement products on TV home-shopping, which include videos, DVD, CD-Roms, lingerie, DVDs and novelty items, offering adult shoppers the opportunity to shop in the privacy of their own homes. Shoppers'' personal data is received and stored in a secure file format, ensuring for the adult shopper both privacy and discreet delivery. The series of programs are now being produced in several languages and are rotated to attract all segments of the mainstream adult home shopping marketplace, while maintaining general public interest and awareness. The introduction of ''Private Shop'' as the world''s first home-shopping medium for adult entertainment products is part of the Company''s strategy to dominate the adult entertainment market on the Internet and in the TV home-shopping markets.

A notice from the company declares, "You''ve reached an age-restricted securealert area of video catalog Shopping."Surfers are told they must be over the age of 18 to access the area because it, "contains material of a mature and adult nature that may not be suitable securealert for younger users."This chat is the first in Adult DVD Talk''s chat series with the beauty and brains of the adult movie industry. Adult DVD Talk will be giving away signed copies of Ireland''s DVD during the chat. is not only one of the most recognized names in the history of adult entertainment, but she''s a prominent local businesswoman, columnist and author. Currently, Ireland is head publicist for Pictures, while also continuing her adult movie career. Just a few days ago, VCA''s "Cashmere," starring Ireland, won the video catalog Award for the Best DVD of 1999. Ireland''s dual perspective provides a unique look into securealert the intriguing world of adult film.

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