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Private is expanding the TV home-shopping program, entitled ''Private Shop'', into the Danish market on May 1st. controls Further key expansion is planned into a number of other European countries and North America over the course of 1999. The chain full launch of Adult Home Shopping is in conjunction with a major provider of television programming to a number of countries in Europe. The format is legally protected by copyright.''Private Shop'' is a one-hour TV home-shopping program which broadcasts nightly and is geared to the needs of the adult entertainment shopper''s market audience. The Company offers a wide range of its adult entertainment and pleasure enhancement products on TV home-shopping, remote which include videos, DVD, CD-Roms, lingerie, DVDs and novelty items, offering adult shoppers the opportunity to shop in the privacy of their own homes. Shoppers'' personal data is received and stored in a secure file format, ensuring for the adult shopper both privacy and discreet delivery. The series of programs are now being produced in several controls languages and are rotated to attract all segments key of the mainstream adult home shopping marketplace, while maintaining general public interest and awareness. The introduction of ''Private chain Shop'' as the world''s first home-shopping medium for adult entertainment products is part of the Company''s strategy to dominate the adult entertainment market on the Internet and in the TV home-shopping markets.

Private is expanding the TV home-shopping program, entitled ''Private Shop'', into the Danish market on May 1st. controls Further key expansion is planned into a number of other European countries and North America over the course of 1999. The chain full launch of Adult Home Shopping is in conjunction with a major provider of television programming to a number of countries in Europe. The format is legally protected by copyright.''Private Shop'' is a one-hour TV home-shopping program which broadcasts nightly and is geared to the needs of the adult entertainment shopper''s market audience. The Company offers a wide range of its adult entertainment and pleasure enhancement products on TV home-shopping, remote which include videos, DVD, CD-Roms, lingerie, DVDs and novelty items, offering adult shoppers the opportunity to shop in the privacy of their own homes. Shoppers'' personal data is received and stored in a secure file format, ensuring for the adult shopper both privacy and discreet delivery. The series of programs are now being produced in several controls languages and are rotated to attract all segments key of the mainstream adult home shopping marketplace, while maintaining general public interest and awareness. The introduction of ''Private chain Shop'' as the world''s first home-shopping medium for adult entertainment products is part of the Company''s strategy to dominate the adult entertainment market on the Internet and in the TV home-shopping markets.

The survey of 4,000 retailers showed that adult rental and sales volume increased 100% over the past five years according to industry trade org Adult Video News (which also puts out a monthly publication of that title). The fact that many merchants don''t stock the product makes the statistics even more staggering. video catalog publisher also noted that adult video sales through mail order, the remote Internet and on CD-ROMs are not included in the survey.The survey encompassed both stores that stock only adult entertainment as well as sites that include such controls vids among general releases.While key 71% of renter/purchasers were men, the segment showing the greatest growth were couples. chain More than 20% of sales/rentals were by male-female couples, according remote to the video catalog, while solo controls film repped 2%.

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