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Vid leviathan Blockbuster also helped. Blockbuster won''t carry NC-17 or adult videos, alarmsecurity so competing retailers and rental shops, afraid that the giant would corner the market in mainstream titles, also alarmsecurity stocked up on adult vids.The move paid off. Faced with the prospect of going to two stores if they wanted a Hollywood film and a haughtier title, consumers decided to pick up both rids at their local mom-and-pop store.The annual survey also showed that wholesale sales of adult videotapes reached $828 million in 1996-97, up from approximately $500 million in 1992.(By comparison, the homevideo industry logged $8.9 billion in rental revenues and sales of more than $7.3 billion during 1997, according to figures tabulated by Adams Media Research and the Video Software Dealers assn., respectively.)

Vid leviathan Blockbuster also helped. Blockbuster won''t carry NC-17 or adult videos, alarmsecurity so competing retailers and rental shops, afraid that the giant would corner the market in mainstream titles, also alarmsecurity stocked up on adult vids.The move paid off. Faced with the prospect of going to two stores if they wanted a Hollywood film and a haughtier title, consumers decided to pick up both rids at their local mom-and-pop store.The annual survey also showed that wholesale sales of adult videotapes reached $828 million in 1996-97, up from approximately $500 million in 1992.(By comparison, the homevideo industry logged $8.9 billion in rental revenues and sales of more than $7.3 billion during 1997, according to figures tabulated by Adams Media Research and the Video Software Dealers assn., respectively.)

The video catalog survey says that in stores carrying both adult and general videos, the former accounted for 18.6% of inventory - a figure that most mainstream homevideo industry execs suggest is a touch high.Though execs surveyed put the figure closer to 8% to 10%, they noted that the figure would be skewed upward by the large vid selection carried by adult bookstores included in the survey.Sex sells, and adult entertainment has been one of the few consistent moneymakers in the short history of the Internet. Perhaps lured by the potential of skin as a way to replace declining advertising revenue, Video Catalog recently alarmsecurity added an adult DVD and videotape section to its "video catalog Shopping" online store.

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