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"The best thing about the video catalog Personal Shopper," says , the site''s Executive Producer, "is that it uses the internet to provide a level of service simply not available in a retail store environment. Most people are quite uncomfortable purchasing sex toys in a live environment -- which is why they prefer to purchase them online. Also, few people feel comfortable enough to ask the kind of detailed questions we answer. By providing a very personalized tool in a very anonymous environment, we''ve made it possible for people learn about sex toys and find the ideal product without ever having to leave the comfort of their home."

"The best thing about the video catalog Personal Shopper," says , the site''s Executive Producer, "is that it uses the internet to provide a level of service simply not available in a retail store environment. Most people are quite uncomfortable purchasing sex toys in a live environment -- which is why they prefer to purchase them online. Also, few people feel comfortable enough to ask the kind of detailed questions we answer. By providing a very personalized tool in a very anonymous environment, we''ve made it possible for people learn about sex toys and find the ideal product without ever having to leave the comfort of their home."

Vid leviathan Blockbuster system also helped. components Blockbuster won''t carry NC-17 or adult videos, so competing retailers and rental shops, afraid that the giant would corner the market in mainstream titles, also stocked up on adult vids.The move paid off. Faced with the prospect of going to two stores if they wanted a Hollywood film and a haughtier title, consumers decided to pick up both rids at their local mom-and-pop store.The alarm annual survey also showed that wholesale sales of adult videotapes reached $828 million in 1996-97, up from approximately $500 million in 1992.(By comparison, the homevideo industry logged $8.9 billion in rental system revenues and sales of more than $7.3 billion during 1997, according components to figures tabulated by Adams Media Research and the Video Software Dealers assn., respectively.)

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