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video catalog is scheduled to announce its first quarter financial alarm reports just after the markets close this afternoon. The company is expected to break even for the first three months of 2001, the first time video catalog has missed a profitable quarter in four years.Many visitors to video catalog Shopping might not notice the new virtual wing the company has added to its store. A shopper who chooses the "DVD and Videos" category from the main shopping page is taken to the video shopping page, where "Adult & Erotica" quietly is offered as one of the available genres to browse. Clicking on the "Adult & Erotica" link takes shoppers to a sign-in page where they must divulge their video catalog ID and password.

video catalog is scheduled to announce its first quarter financial alarm reports just after the markets close this afternoon. The company is expected to break even for the first three months of 2001, the first time video catalog has missed a profitable quarter in four years.Many visitors to video catalog Shopping might not notice the new virtual wing the company has added to its store. A shopper who chooses the "DVD and Videos" category from the main shopping page is taken to the video shopping page, where "Adult & Erotica" quietly is offered as one of the available genres to browse. Clicking on the "Adult & Erotica" link takes shoppers to a sign-in page where they must divulge their video catalog ID and password.

Vid leviathan Blockbuster also helped. Blockbuster won''t carry NC-17 or adult videos, so competing retailers and rental shops, afraid that the giant would corner the market in mainstream titles, also stocked up on adult vids.The move paid off. Faced with the prospect of going to two stores if they wanted a Hollywood film and a haughtier title, consumers decided to pick up both rids at their local mom-and-pop store.The annual survey also showed that wholesale sales of adult videotapes reached $828 million in 1996-97, up from approximately $500 million in 1992.(By comparison, the homevideo industry logged $8.9 billion in rental revenues and sales of more than $7.3 billion during 1997, according to figures tabulated by Adams Media Research and the Video Software Dealers assn., respectively.)

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