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The survey of 4,000 retailers showed that adult rental and sales volume increased 100% over the past five years according to industry trade org Adult Video News (which also puts out a monthly publication of that title). The fact that many merchants don''t stock the product makes the statistics even more staggering. video catalog publisher also noted that adult video sales through mail order, the Internet COMPANIES and on CD-ROMs are not included in ALARM the survey.The survey encompassed both stores that stock only adult entertainment COMPANIES as well as sites that include such vids among general releases.While 71% of renter/purchasers were men, the segment showing the greatest growth were couples. More than 20% of sales/rentals were by male-female couples, according to the video catalog, while solo film repped 2%.

The survey of 4,000 retailers showed that adult rental and sales volume increased 100% over the past five years according to industry trade org Adult Video News (which also puts out a monthly publication of that title). The fact that many merchants don''t stock the product makes the statistics even more staggering. video catalog publisher also noted that adult video sales through mail order, the Internet COMPANIES and on CD-ROMs are not included in ALARM the survey.The survey encompassed both stores that stock only adult entertainment COMPANIES as well as sites that include such vids among general releases.While 71% of renter/purchasers were men, the segment showing the greatest growth were couples. More than 20% of sales/rentals were by male-female couples, according to the video catalog, while solo film repped 2%.

Women with sexy represented 1% of purchasers and men with men checked ALARM in at 7%.The Northeast led the charge geographically: adult vids accounted for 36% of video sales and rentals at local video stores. On the West Coast, 35.6% of vid biz was adult fare, followed by the Rocky Mountain area at 22.1% and the Midwest at 18.6%.Video suppliers credit the industry''s steady growth with the COMPANIES switch from the conservative atmosphere of the Reagan and Bush eras to a more liberal Clinton administration, which disbanded many of the obscenity watchdog programs.The shift allowed retailers ALARM who were once afraid to carry adult vids to stock up.

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